Design Thinking Fundamentals – Essense Academy
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Design Thinking Fundamentals

3* day training -

Do you want to develop yourself further in the field of customer-centric thinking and working? In the training you will learn methods and tools of Design Thinking that are widely applicable within your team and organisation. * Currently as remote training divided over three sessions

IN THIS TRAINING YOU WILL LEARN …


  • What the Design Thinking mindset is and how you put the customer first during creation and innovation processes
  • Which principles form the basis of Design Thinking so that you can tackle complex issues in a creative way, tailored to the customer
  • How to apply Design Thinking methods using examples and various tools

DO YOU WANT TO GO FURTHER THAN JUST SMALL IMPROVEMENTS AND SURPRISE THE CUSTOMER WITH UNIQUE INNOVATIONS THAT RESPOND TO NEEDS?

Too often we think of things that are just incremental improvements to existing products and services. Improvements that seem particularly valuable from an organisational point of view: cost savings, less staff, or process optimization. That’s fine, but the combination with a customer-centric approach works both ways.

Design Thinking is an approach in which the customer comes first and you implement improvements that the customer is actually waiting for. By testing your ideas with customers at an early stage, among other things, you stay on the right course and you do not waste energy, time and costs on ideas that do not meet their needs. This way you can innovate quickly and give customer satisfaction a significant boost!

Agenda

THREE MORNINGS FULL OF THEORY AND PRACTICE

In this training, consisting of 3 half-days, you will be provided with new theories, methods and tools with which you can stimulate a Design Thinking mindset within your team and organisation.

Day 1
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Day 1 | 09.30 – 12.00 a.m.

The basics

We discuss the basic principles of Design Thinking and explain how these are applied in a customer-centric way of working.

Subjects: Human-centered design, Iterative process, Triple Diamond Model

Day 2
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Day 2 | 09.30 – 12.00 a.m.

GAIN CUSTOMER INSIGHT AND DEFINE FOCUS

This morning we immerse ourselves in the first phase of Design Thinking: defining what to focus on.

Topics: exploratory research, customer insight, synthesis, customer journey map, customer needs profiles

Day 3
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Day 3 | 09.30 – 12.00 a.m.

THINKING UP, VALIDATING AND CONVINCING CREATIVE SOLUTIONS

In the last morning of this training, we explain how to move from insights to creative ideas and how to validate them in time. After this you will know how to get started with the validated ideas and how to roll them out in a scalable way in the rest of your organisation..

Subjects: creative thinking, brainstorming, co-creation, experimentation

WHO IS THIS TRAINING FOR?

Design Thinking is a mindset that almost anyone can apply in his / her work. Whether you are a process manager, process improver, marketer, innovation manager or quality manager: you are very welcome! In the training you get the hands-on tools and techniques to apply Design Thinking within your team and organisation.

PERSONAL TRAINING OR IN-HOUSE PROGRAM

The Design Thinking Fundamentals training is set up in such a way that each participant can apply the acquired knowledge to his or her own situation and goals. But we can also tailor the parts to your specific needs or e. Please contact us to discuss this.

DO YOU HAVE ANY QUESTIONS?

Do you want more information or are you not sure if this training is something for you? Then contact us at academy@essense.eu. Or leave your e-mail address here and you will hear from us as soon as possible!

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