Design Thinking Fundamentals for Municipalities

3* day training -

Do you want to develop yourself further in the field of citizen-oriented thinking and working? In the training you will learn methods and tools of Design Thinking that are widely applicable within your team and Municipality.

* Currently as remote training divided over three half-days

N THIS TRAINING YOU WILL LEARN …

Which principles form the basis of Design Thinking so that you can tackle complex issues in a creative way
What the Design Thinking mindset is and how you put the citizen first during creation and innovation processes
How to apply Design Thinking methods based on examples

DO YOU WANT TO GO FURTHER THAN JUST SMALL IMPROVEMENTS AND REALLY SURPRISE CITIZENS WITH UNIQUE INNOVATIONS?

Too often we think of things that are just incremental improvements to existing products and services. Improvements that seem particularly valuable from the point of view of the Municipality: cost savings, less staff, or process optimization. That’s fine, but there is a high risk that citizens want more or a better service excellence in time.

Design Thinking is an approach in which the citizen comes first and you bring out really creative ideas. By testing your ideas with the customer at an early stage, among other things, you stay on the right course and you do not waste energy, time and costs on ideas that do not meet the needs of citizens. This way you can innovate quickly and give your customer (citizens) satisfaction a significant boost!

Agenda

THREE MORNINGS FULL OF THEORY AND PRACTICE

In this training, consisting of 3 morning sessions, you will receive new theories, methods and tools with which you can stimulate a Design Thinking mindset within your team and Municipality.

Day 1

Day 1 | 09.00 – 10.30 am

The basics

We will discuss the basic principles of Design Thinking and explain how these are reflected in the Design Thinking process. We introduce the Triple Diamond Model and explain the three phases: Defining a Customer Problem fit, validating a Problem Solution fit and optimizing a Product Market fit.

Subjects: Human-centered design, Iterative processes, Triple Diamond Model

Day 2

Day 2 | 09.00 – 10.30 am

GAINING CUSTOMER (CITIZEN) INSIGHT AND DEFINING OPPORTUNITIES

This morning we immerse ourselves in the first phase of Design Thinking: defining a customer problem fit. You will learn how to conduct qualitative research into citizens and their context and needs. And how do you translate these into opportunities? You learn to work with methods, including the empathy map, customer journey map and opportunity tree.

Topics: exploratory research, customer insight, synthesis, customer journey map, customer needs profiles

Day 3

Day 3 | 09.00 – 10.30 am

GENERATE, VALIDATE AND IMPLEMENT IDEAS

This last morning is devoted to validating the solution to the citizen problem. You will learn how to generate as many ideas as possible with different brainstorming techniques and how to validate these ideas with prototypes. We then look at how to arrive at a Minimum Viable Product and how you can continuously innovate design sprints.

Topics: creative thinking, brainstorming, co-creation, prototypes, experiments, Minimum Viable Product, Lean UX

WHO IS THIS TRAINING FOR?

Design Thinking is a mindset that almost anyone can apply in his / her work. Whether you are a Marketing Manager, Product Owner, Innovation Lead, Developer or Designer: you are very welcome! In the training you get the hands-on tools and techniques to apply Design Thinking in your team and Municipality.

PERSONAL TRAINING OR IN-HOUSE PROGRAM

This training is designed in such a way that each participant can apply the acquired knowledge to his or her own situation and goals. But we can also tailor the components to your specific needs or put together a special in-house program for your organisation. Please contact us to discuss this.

DO YOU HAVE ANY QUESTIONS?

Do you want more information or are you not sure if this training is something for you? Please contact us at academy@essense.eu. Or leave your e-mail address here and you will hear from us as soon as possible!